In this ebook, Jim Butler reveals the blueprints necessary to build a successful, profitable, and rewarding bridal store. You’ll learn from the mistakes he and his wife made when they opened their first bridal store as well as the lessons he has learned from studying and learning from other successful bridal retailers and business leaders. This ebook is a must read if you are in the bridal business and searching for the best ways to grow your business now in today’s challenging economy.