New York, NY – October 6, 2016 – Love Stories TV brings wedding inspiration and information to the millennial consumer with the official launch of LoveStoriesTV.com, the ultimate place to watch wedding videos. In its soft launch, the website reached over 1,000,000 minutes of time spent watching wedding videos, far surpassing initial expectations.
Love Stories TV is founded and led by CEO Rachel Jo Silver, a recognized social media influencer and former Director of Social Marketing + Content Strategy at popular beauty retailer Birchbox. “In my five years at Birchbox developing our large community of devoted and supersavvy customers, I understood how important and effective video content was for connecting with millennial women,” Rachel explained. She continued, “After struggling to find aspirational but ‘real’ inspiration when planning my own wedding, I realized there was a great opportunity to create a new destination for women like me to watch videos of real-life weddings and personal stories, high-quality films that U.S. couples spend over $1 billion on each year.”
With its massive collection of curated and searchable wedding films, submitted by brides and cinematographers from all over the world, LoveStoriesTV.com is a hub for a fast-growing and deeply engaged community of brides-to-be and wedding film enthusiasts. Visitors watch films for ideas and inspiration on the latest trends and tastes such as barn weddings, brides wearing Pronovias, or Indian weddings and enjoy films that strike an emotional chord such as Dads Who Will Make You Cry, Best Groom Reactions, and Weddings With Pets.
Rachel announced, “I’m totally overwhelmed by the loving emails I’ve received from people around the world since we opened up the site, from women who are looking for wedding inspiration or just want to watch an hour of wonderful wedding videos on a Thursday night. We were hoping that we might reach 100,000 minutes spent watching videos in our first few months, and it’s crazy that pure word of mouth has propelled us to ten times that in a fraction of the time.”
Added Alexandra Wilkis Wilson, co-founder of GLAMSQUAD and co-founder of Gilt Group, “Since I’ve met Rachel, I’ve been in awe of her sheer passion and deep understanding of the modern millennial woman. I’m happy to be an advisor to Rachel as she grows Love Stories TV into the ultimate online wedding destination for millennial women to get inspired and entertained.”
The launch of Love Stories TV was celebrated before New York International Bridal Week with a cocktail party at Kit & Ace NOLITA. Visit www.lovestoriestv.com to watch and explore the largest collection of high-quality wedding videos anywhere.