Gap Inc. announced that Weddington Way, a social shopping platform for wedding parties will be joining the company.
Weddington Way built a digital first, data driven shopping destination distinguished by a virtual showroom that fosters communication and coordination across geographically dispersed bridal parties. The online boutique features exclusive bridesmaid dresses and a curated selection of wedding party gifts, which ship to customers globally.
Weddington Way remains based in San Francisco and will continue to operate under the leadership of founder Ilana Stern, who will report to Sebastian DiGrande, executive vice president, strategy and chief customer officer for Gap Inc. Terms of the transaction are not being disclosed, and the deal does not have a material impact for the company.