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Mar
6
Mon
Wedding Cakes with a Kiss of Valrhona Chocolate
Mar 6 @ 8:30 am – Mar 8 @ 5:00 pm

Wedding Cakes with a Kiss of Valrhona Chocolate with Chef Ron Ben-Israel Chef/Owner of Ron Ben-Israel Cakes 

Experience this unique collaboration with couture cake master, Chef Ron Ben-Israel and Valrhona Chocolate. This immersive program at Chef Ron’s studio in NYC’s Garment District, offers the opportunity to learn the expertise of both sugar flowers and how to pair them with Valrhona Chocolate cake and fillings.

ronteaches

OBJECTIVES

› Understand and produce a beautiful moist chocolate cake with easy but delicate chocolate fillings to add an extra wow for your chocolate-loving customers
› Gain an understanding of sugar pastes and tools and how to utilize Valrhona chocolate in your creations
› Create shape, texture and movement in sugar paste to resemble nature
› Review the uses and methods of transportations of sugar flowers
› Enjoy a tour of Ron’s bakery and design studio where they exclusively produce custom cakes

CONTENT

› Learn the basic techniques of making chocolate cake and chocolate fillings
› Learn to create some of the most popular sugar flowers
› Decorate and arrange sugar flowers on an individual showpiece cake
› Discover the origins and flavor pairings of the various Valrhona chocolates finishing with a engaging chocolate tasting with the participation of a Valrhona Chef

“Wedding Cakes with a Kiss of Valrhona Chocolate” will take place at the heart of the Garment District in New York City. See more information here: http://www.valrhonaprofessionals.com/wedding-cakes.html

Apr
4
Tue
Think Tank Small Business Workshop Atlanta @ The Carter Center
Apr 4 @ 10:00 am – 4:00 pm
Think Tank Small Business Workshop Atlanta @ The Carter Center | Atlanta | Georgia | United States

POWERHOUSE STRATEGY WITH RESULTS DRIVEN MOTIVATION’

In this workshop

 

 

 

Meryl Snow will pull back the curtain and share successful sales and business strategies for the special event industry.

Who should attend:

Event & Wedding Planners
Caterers
Venue Directors
Designers
Musician/DJs
Photographer/Videographers

What you will learn:

o 13 Sales techniques to increase sales immediately

o How upselling can add 30% more revenue

o How to turn “this will be a great marketing opportunity for you”
into bonafide clients

o Commission Impossible- Paying, Training, Motivating a Winning Team

o Converting email inquiries into bookings

o How to differentiate yourself from your competition? interactive exercise

o How ditching your inquiry form and sales materials can actually skyrocket your sales

o Why it’s not the closing conversation that will seal the deal- it’s the opening conversation

o Designing proposals that Pop

o Proper steps in the qualifying process

o The important art of listening

o What body language is really telling you

o Steps between qualifying and closing

o Eliminating Time suckers from your day

o Proper ethics in today’s event industry

o BIG selling missteps you don’t know you’re making

o How to find, keep  and grow new clientele

LUNCH & HANDBOOK INCLUDED

 

Apr
18
Tue
Think Tank Small Business Workshop Long Beach @ Old Ranch Country Club
Apr 18 @ 10:00 am – 4:00 pm
Think Tank Small Business Workshop Long Beach @ Old Ranch Country Club | Seal Beach | California | United States

POWERHOUSE STRATEGY WITH RESULTS DRIVEN MOTIVATION’

In this workshop

 

 

 

Meryl Snow will pull back the curtain and share successful sales and business strategies for the special event industry.

Who should attend:

Event & Wedding Planners
Caterers
Venue Directors
Designers
Musician/DJs
Photographer/Videographers

What you will learn:

o 13 Sales techniques to increase sales immediately

o How upselling can add 30% more revenue

o How to turn “this will be a great marketing opportunity for you”
into bonafide clients

o Commission Impossible- Paying, Training, Motivating a Winning Team

o Converting email inquiries into bookings

o How to differentiate yourself from your competition? interactive exercise

o How ditching your inquiry form and sales materials can actually skyrocket your sales

o Why it’s not the closing conversation that will seal the deal- it’s the opening conversation

o Designing proposals that Pop

o Proper steps in the qualifying process

o The important art of listening

o What body language is really telling you

o Steps between qualifying and closing

o Eliminating Time suckers from your day

o Proper ethics in today’s event industry

o BIG selling missteps you don’t know you’re making

o How to find, keep  and grow new clientele

LUNCH & HANDBOOK INCLUDED