Retail leader David’s Bridal and wedding video platform Love Stories TV team up to inspire the millennial bride.
CONSHOHOCKEN, PA – June 28, 2017 – David’s Bridal, the nation’s leading bridal and special occasion authority, will bring wedding inspiration to its millennial customer through the launch of a new video experience powered by Love Stories TV. On davidsbridal.com/lovestoriestv visitors can interact with real wedding videos, featuring brides and bridesmaids wearing David’s Bridal, to get ideas and inspiration for their own wedding.
The path-breaking co-branded video experience is a first-of-its-kind integration of e-commerce and professionally produced, user-generated video content. Refreshed monthly, the online kiosk will host 30 films from the Love Stories TV library, each featuring members of the bridal party wearing David’s Bridal.
Both tool and entertainment, aspirational yet real, this high quality video content is the best way to shop online and represents the new gold standard in online native advertising.
“We’re thrilled to partner with Love Stories TV to bring our bride the content we know she’s looking for”, said Sam Norpel, Vice President of Digital Commerce. “We’ve seen really high engagement when we’ve incorporated imagery showcasing an actual bride and her wedding party in our creative, on our site and on our social channels, and are very excited to be able to offer her another way to gain inspiration, through video.”
Love Stories TV, founded in 2016 by Rachel Jo Silver the former Director of Social Marketing and Content Strategy at Birchbox, is the first video platform in the wedding space. On lovestoriestv.com and its social channels millennial women and brides-to-be watch hours of professionally produced real wedding videos from all over the world which have been contributed (along with all of the data and details about the wedding) by newlyweds and wedding filmmakers.
“At Love Stories TV our mission is to provide our community with a never ending supply of inspiration and entertainment through our library of data-enriched real wedding videos and to give wedding filmmakers access to valuable exposure and clients. David’s Bridal is the ideal partner for our first e-commerce partnership. Not only have they built a large and loyal brand following but they understand the role of authentic content in commerce.” says Love Stories TV founder and CEO Rachel Jo Silver.
The year long partnership will include the video experience on davidsbridal.com/lovestoriestv as well as social media and other marketing collaboration over the next 12 months. The launch coincides with the launch of David’s Bridal’s newest collection for Fall 2017. Visit davidsbridal.com/lovestoriestv to watch and explore the new joint video experience.